Today's New York Times has an article on how advertisers are paying car and SUV owners hundreds of dollars a month to wrap their vehicles in advertising banners. Truly vehicle advertising is an idea whose time has come.

The more I think about it the more I like it. It's not that I like the vehicle advertising idea for my own self. Rather I appreciate the economics and the basic business dynamic at work here. Let's examine the idea of advertising on cars and SUVs from the points of view of the market participants.

The ad buyer